HSBC commissioned Attic as learning design production specialists to concept, design and deliver a creative learning campaign to sit at the heart of banks new Digital Accessibility Hub.
The campaign we developed centres around an original story of Rachel and her experiences of online dating in a 4 part drama Rachel Looks for Love.
Our campaign acts as a focal point and a jumping off point into deeper insights and learning to facilitate the adoption of digital accessibility at the heart of HSBC's approach to the design and development of its digital product and services.
- Learner and customer needs research
- Creative concept
- Learning needs analysis
- Learning mapping
- Original scripted drama ‘Rachel Looks for Love’
- Bitesize supporting documentary video shorts
- Video production and post production
- Visual design - layouts and user interface
The creative learning supports HSBC and its goal to be the world's most accessible bank.
Feedback from HSBC staff accessing the programme has been hugely positive we are excited to see HSBC plans to take the Digital Accessibility Hub from an internal resource to a publicly available set of tools and resources.
I followed Rachel’s journey and as some who has also been diagnosed with MS I found it accurate, informative, touching and overall fantastic. It had a balance between learning, educating and also providing an insight to someone’s life with a sometimes visible sometimes invisible disability. The way the course takes you through the various challenges someone might have on normal day to day activities, like checking a website, was very insightful, intuitive and had a great flow. Thank you for the work you are doing.
HSBC Business Banking Analyst and CMB wellbeing ambassador
