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Parlo

Mobile app and content publishing system


Powering the Launch of Parlo - A Scalable English Learning Platform.

The Challenge

TEG approached Atticmedia to support the launch of Parlo, a new English language learning service built around immersive video content. They required an end-to-end solution to bring the idea to life: from proof-of-concept to scalable delivery, across mobile and web.

The Solution

Atticmedia partnered with TEG to design and develop a fully integrated digital learning platform consisting of:

  • A mobile app for learners (iOS & Android)
  • A web-based CMS for content creation and publishing
  • A robust technical architecture to support growth at scale

Starting with rapid prototypes, Atticmedia proved the technical feasibility of embedding interactive elements directly into video episodes - creating seamless, in-video learning experiences. From there, we developed a flexible system of interaction types and content workflows, enabling content teams to author rich, modular lessons with ease.

Key deliverables included:

  • Functional prototypes
  • UX flows and wireframes
  • App & CMS UI design
  • Service design
  • Technical architecture
  • DevOps infrastructure
  • Application build (iOS & Android)
  • CMS & publishing workflow
From the start of the project to launch of the App, Atticmedia were able to offer excellent support, guidance and technical expertise, providing CMS and front end development, a complete digital infrastructure and guide us on how to create the best UX/UI experience for our clients. We could not have launched without their involvement.Professor Craig Mahoney, CEO Parlo


Impact

Following development, Parlo launched its first international rollout in Brazil, achieving strong early traction:

  • 300,000+ installs on Android devices
  • 25,000 downloads in the past 30 days alone
  • Rated 4.0★ on Google Play (750+ reviews)
  • Rated 4.6★ on the App Store (UK)

Learners praise the app for its intuitive design, engaging content, and ability to teach practical English in real-world contexts.

Engagement Highlights:
  • 100+ video-led lessons and 200+ interactive activities
  • Built-in voice recognition for fluency and pronunciation
  • Real-world learning scenarios (e.g., ordering food, asking directions)
  • Structured paths designed by London-based educators

The first content episodes are available free!

Check the links below and install.

iOS version App Store

Android version Google Play

Do you have a challenge for us?

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