We are thrilled our learning design, creative and production work for HSBC's Digital Accessibility Hub has been recognised with a gold Digital Impact Award.

Judges thought the creative execution was outstanding.

“It really hit the brief of accessibility without compromising on the creativity or execution,” said one judge. Another added, “The creative execution is unique,” as it addressed accessibility challenges strategically and engagingly. “It really hit the brief of accessibility without compromising on the creativity or execution.”

It has been a privilege to collaborate with HSBC and inclusion specialists Hassell Inclusion on the Digital Accessibility Hub.

HSBC commissioned Attic to deliver a creative learning campaign to sit at the heart of the bank's new Digital Accessibility Hub. The campaign supports HSBC and its goal to be the world's most accessible bank, not just promoting the concept of accessiblity to staff, but providing practical, actionable support and information.

Feedback from HSBC staff accessing the programme has been hugely positive we are excited to see HSBC plans to take the Digital Accessibility Hub from an internal resource to a publicly available set of tools and resources.